10th Apr 2025
Royals Dog Grooming, with its resident salon on the Farmstead, has been shortlisted for the Best Pet Grooming Business in Bedfordshire, in the forthcoming English Business Awards 2023.
Ceara – Head of Marketing for Royals Dog Grooming commented:
“The nominations are given by our customers, and we don’t know where the nominations come from, so we’re really proud to know that’s what people think of us.”
Voting is currently open to customers of Royals Dog Grooming and the team want to encourage any satisfied dog owners help push their nomination through the voting link here.
Established in 2018 as a mobile service and online shop, by experienced groomer Sarah King, the business opened its first salon on the Farmstead in 2022, quickly establishing itself with dog owners across the region.
“We get a lot of owners from Houghton, Dunstable, Luton, as well as customers from the wider Bedfordshire area and even Milton Keynes. Customers like the service, and their dogs seem to love it. With easy parking and great transport links, we’re growing very quickly.”
Now employing a team of 5 groomers, Royals Dog’s is rapidly building a loyal customer base, including those joining a regular grooming schedule and the VIP club, to spread their payments over 12 months.
“We price according to breed, with customers mostly buying a full grooming package, including bath, blow dry and nails. We’re competitively priced and we offer some good deals on grooming products.”
Another big part of their success are promotions and social media. Dog owners are a responsive community and Royals Dog have put a lot of hard work in to building relationships with customers.
“We like to take photos of our customer dogs, with seasonal settings, such as Christmas and Halloween, and get these shared on our social media. We also hold a “Pet of the Month” poll for our social followers, with the winner receiving a framed photo and grooming goodies. Social media really blows up for us.”
For any dog owners in the Linmere region, Royals Dog Grooming is a must visit. To find out more, make a booking or to get your beloved on to ‘Pet of the Month’, you can use the link here.
For a business in its 5th year of operation, and only 18 months since it opened the salon, the English Business Awards nomination is quite an achievement. All of us at Linmere wish Sarah and the team good luck in the awards and continued success with the business here at Linmere.
Linmere is designed to be a place for communities that embraces the natural environment, and where all generations can enjoy a great quality of life. This exciting new collection of leafy and walkable neighbourhoods, situated north of Houghton Regis Bedfordshire, located close to M1 Junction 11a. Nestled into verdant surroundings, its first homes completed and inhabited in 2021. The Land Trust will maintain and preserve these spaces on behalf of Houghton Regis Management Company.
